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Thursday, May 27, 2010

This Weekend's Featured Product Spotlight: Vacation in the Bottle

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Albertsons is introducing a whole new kind of energy drink that I am scheduled to promote this weekend: Vacation in the Bottle (or VIB)


Yep, this weekend, I will be giving out samples for a relatively new product called, vacation in the bottle (wiered name for a drink eh). 

What is Vacation in the Bottle (or VIB)?
VIB is a relatively new kind of "energy" drink that is supposed to help a person to relax.  Tried the drink myself earlier today and it was pretty refreshing and can be useful if you are under stress as it is supposed to help with relaxition.  The drink is low sugar (10g), carb free, has no caffine (most energy drinks have caffine in them by the way), and is low calories (only 40 calories).  Of course, the drink is diet in nature (given the sugar free flavor) and so people looking for drinks with lots of sugar in them, may want to go with say a rockstar instead. 

Product features as listed in the event manuel
  • VIB is known as the "happy, relaxation drink"
  • No caffine
  • sodium free
  • low calories
  • low carbohydrades
  • two flavors are featured: Pomegranate and Mango Lime (Amazon seems to only have Pomegranate)
  • Lightly carbonated
  • Formulated by Fottitech, who are also the people who made the Vitamin Water drinks.  Includes a blend of vitamins, amino acids, nutrients, pharmaceuticals, with the puropose of creating a mix that causes a calming effect without drowsiness
  • Touted as the "hot beverage trend for 2010" and continues to recieve consumer buzz and media coverage (such as the Today Show, Good Morning America, Washington post, and other mediums). 
  • VIB is said to be the first relaxation beverage to lead the 25+ drink category
  • VIB Consumer Promise
    • With a unique formula of antioxidants, minerals, nutrients including Vitamin B, the relaxation drink VIB calms and gives you a chance to be happy, feel good, and chill
    • L-theanine is an amino acid found in tea, particularly high concentrations in green tea and certain mushrooms
    • L-threonine is an essential amino acid which can only be obtained by eating protein in the diet or by taking a suppliment
    • B-Vitamins help with performance and are essential for good health
  • Pom-berry is loaded anti-oxidants
    • Original Formula was launched in 2008
    • Pomegranate and Goji Berry are powerful antioxidants and are known as "superfruits"
      • a superfruit combines nutrient riches and antioxidant quality with great taste
      • Goji berry is known as chinese wolfberry
    • Pom-berry is a great tasting blend of berries including pomegranate, rasberry and cranberry flavors
  • Mango Lime is popular with consumers
    • debuted in 2009
    • Mango Lime takes the suggulant, sweet taste of mangos, with a twist of lime and a hint of orange for a unique taste
    • wins in the taste test with focus groups against other brands.
    • Flavor has stronger appeals to Hispanic and African American customers
So there you have it.  I will be giving out samples of the two kinds of Vacation in the Bottle this weekend.

Demo schedule (for directions to the store, you can look up the addresses on google maps):
  1. Tomorrow (Friday) - will be giving out samples at the Albertsons in Marysville, WA (the one just off of the I-5 freeway near the SR 529 interchange from 10:30 am to 4:30 pm
  2. Saturday- will be at the Albertsons in Clearview (off of SR 9) from 10 am to 4 pm
Reviews and testimonials about the product:
Here are some review posted on youtube:


Similar product you might like: Cafe Britt Gourmet Coffee
Cafe Britt Fair Trade coffee

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